What is Pay Per Click?
PPC is a form of online marketing by which
you pay for every visitor to your website that click through
the advert.
What we provide
- No Setup fee.
- Account Management.
- We track users from click to conversion, so we can see
exactly what words work.
- If a client comes on for SEO as well as PPC we will have
a 6 month - year plan.
- As the SEO improves, the PPC budget decreases until such
a time as all visitors are free.
- Reports are usually monthly, however can be produced weekly
or daily dependant on spend.
- Flexible budget - can spend £1000 one day and £1
the next.
- Don't necessarily use all the budget, its just a cap.
- We can show ads all day, or for certain hours of the day.
What is the difference between PPC
and Organic listings?
The basic difference between PPC and high
organic listings achieved by Search engine optimisation is
PPC you have to pay for the "advert" whereas Organic
is achieved by skill/relevance of your website.
Google Organic and PPC Illustration
How does your online marketing work?
We aim to reduce your PPC as your organic
listing's ranking increases, until such a time that you will
need no PPC revenue for that particular keyword or phrase.
Illustration for one keyword
A pay per click (ppc) campaign takes time
to and expertise manage effectively. We are pay per click
professionals and are able to manage your pay per click campaign
around the clock, so your ads are seen when users are searching.
As well as effective account management, it is important that
we analyze your competitors pay per click campaigns, to ensure
we are making the most of your online marketing budget.
Once a visitor clicks on a Google ad and is delivered to your website, what do they do? Tracking is vital when running a pay per click campaign. Although you may be receiving 1,000 clicks per day, if those visitors are not converting to sales or leads then it is a waste of your marketing budget. We track visitors and can tell you exactly how they behave on your site, where they navigate, where they disappear and most importantly, when are why they order. Using our advance tracking systems we are able to continuously refine your campaign to produce the most efficient campaign and make the best possible use of your online marketing budget.
We provide our clients with daily, weekly or monthly reports (depending on requirements). Each report is tailored to your needs, showing as little or as much detail as you require – in easy to read formats. We help you to understand the skills we implement and work with you to make your online marketing a success.
Pay Per Click is one of the most flexible form of marketing available. We can change your budget instantly at any time of the day or night, We can even show your ads at certain times of the day i.e. between 9:00am – 5:00pm. Due to this great flexibility Pay Per Click marketing is very efficient and unlike traditional print advertising, is a very low risk form of advertising.
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