The reason why charities should choose Norfolk Design for the design, development and marketing issimply because it will work for them in every way.
What is Search Engine optimisation or SEO?
SEO is used to describe the skill of ranking high up in the organic section of a search engine such as google (see diagram below for explanation).
Organic Search Engine Optimisation is less costly over time. More importantly search engine listings provide high levels of credibility and broad coverage on potentially every search engine worldwide. A disadvantage of organic listing is the fact that it can be time consuming to get results. This is where a balance of PPC and organic can achieve the best results.
Why is Search Engine Optimisation important?
Search Engine Optimisation is the cheapest way of getting maximum exposure, it is the aim that the balance is tipped for each keyword or key phrase from high pay per click - low search engine optimisation to low pay per click - high search engine optimisation as illustrated below.
Illustration for one keyword
Search Engine Optimisation (SEO) is a very important part of the online marketing mix and it is also the most commonly failed method of website marketing.
Search Engine Optimisation was once an easy goal to achieve but due to an enormous increase in online businesses, even the most niche of markets are becoming saturated.
Because of this increase, search engines are indexing millions more website pages daily and returning these pages to the search engine user, who reviews the results and choose the websites they wish to view.
With over 90 million searches being conducted on Google alone each day, it is vital that your charity is listed highly for keywords relating to your products/ services.
Norfolk Design has extensive knowledge in search engine optimisation, we understand how search engines work and our clients search engine positions reflect this.
Our strategies are honest and do not involve the physical appearance of your website or dilute the importance of your brand. We will make your website accessible to search engines and provide you with detailed statistics that show our success.
Before undergoing any work with an online marketing agency we strongly recommend you read Google’s page.
If you would like to see how Norfolk Design can dramatically improve your search engine optimisation, then please contact our Norwich office today for a free website review.
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